When the primary rendition of the Tiffany & Co. East West watch was delivered, I felt conflicted. I truly valued the plan and Art Deco stylish that Tiffany & Co. encapsulated yet was let down as it was just accessible in quartz and with a size that was excessively little for me to sensibly wear consistently, at 42mm X 25mm. It tends to be excused, however, as this underlying delivery in 2015 was the very year Tiffany & Co. had “relaunched” their watch division. Only a few of years after the fact, and they more likely than not got enough thoughts like mine and delivered this watch that I will audit – the Tiffany & Co. East West Automatic watch. With a mechanical automatic development and a 46.5mm X 27.5mm case, it’s a greatly improved size for a men’s watch of this case shape and style.

I wore the rose gold model, but at the same time there’s a model in steel with an extremely cool dull blue dial that is evaluated just about 33% of the gold model at $4,750. I think there are unquestionably in excess of a couple of clients for the steel model, particularly while considering that you can almost certainly get it at a lower cost than that. It’s really an extraordinary watch in the genuine feeling of that word when you consider not just the unusual case and dial plan but rather that it’s from a brand that is related with American (especially New York City) extravagance. Indeed, the watches have the imperative Swiss watchmaking and development yet this is introduced as a glad Tiffany & Co. extravagance item with “New York” noticeably positioned on the dial. It additionally makes for one half  of the most attractive his & hers pairings out there, in my opinion.


Now, on to the watch itself. As I recently referenced, this automatic model is estimated at 46.5mm tall X 27mm wide. It’s an ideal contemporary size and the bended case looks and feels incredible and is contextually consistent with the watch’s plan. Rectangular watches can frequently be a little blocky in profile on the wrist, however fortunately the East West accomplishes a completely elegant profile while being abundantly manly because of its size.


Photo by architravel.com

Distinguishing the automatic East West watch from its quartz counterpart is the outspread guilloche dial design, adding a stylish that promptly helped me to remember the striped ornamentation on the crown of New York’s Chrysler building. Maybe it’s my being a New Yorker, however the semi-roundabout display case back and the bended state of the case profile are additionally suggestive to me of the transmitting curves on the crown of the Chrysler building. The Art Deco style and impact is pervasive all through the watch and its insightful and effective execution unquestionably charmed the piece to me. As local New Yorkers all know, the city is consistently a piece of you and even as I wore this watch in Los Angeles, I felt some unmistakable yet unpretentious old neighborhood pride.

The hour numerals developed on me, however from the outset I wasn’t quite certain how I felt. With time, the huge, strong text style with shadow-like dark diagram on the guilloche design dial prevailed upon me The numerals are done in enamel with gold poudré (powder) to give it that gleaming, old school look. Truly all around done, in my opinion.


While a few people may discover becoming accustomed to the dial format a touch of irritating (clearly there are huge loads of alternatives for rectangular dress watches out there, so I’d recommend simply looking somewhere else in the event that you don’t discover the dial beguiling), I truly appreciate telling the time on it. It breaks the repetitiveness of most watches I wear, and perusing the time at this 90-degree point really felt more viable on in excess of a couple of events. I was concerned about intelligibility however even with the not exactly ideal hands and bended sapphire glass, Tiffany & Co. did well with an AR coating here and I had no issues.

That being stated, I don’t think the dial is completely a grand slam. The hands truly trouble me since they’re simply excessively short, and this is particularly valid for the hour hand. Indeed, I am almost certain they’re similar hands you’ll discover on the main more modest quartz model which is a disgrace. Truly, simply a thicker hour hand would counterbalance the issue of the hands looking excessively little for the dial generally. Luckily, the new blue seconds hand adds barely a sufficient hint of color to separate the conventional white and rose gold color scheme.

The development here is the TCO 2558 which is a changed Sellita SW1000. This is really a similar development utilized for the TAG Heuer Caliber 9 which they use in their ladies’ watches, which bodes well when you consider the case plan here. It’s an automatic type that works at 4 Hz and has a 40 hour power hold. It’s a dependable development that kept time and didn’t give me any genuine motivation to be excessively basic or adulating of it past that.


Looking at the case back, I truly developed to like the semi-roundabout display window. It pairs down on the plan of the watch and forestalls the not-heavenly plan of the development from getting an excessive amount of consideration. The Tiffany & Co. symbol on the rotor is absolutely fitting and, once more, occupies from any tastelessness otherwise.

You’ll additionally recollect that Tiffany & Co. had cooperated up with Swatch back in 2007 to plan and create watches, however that course of action self-destructed in 2011 and prompted legitimate questions that extended on for quite a while a short time later. For the brief timeframe Tiffany & Co. have been out on their own making watches, they have made a refined item here which centers around their qualities and furthermore includes a quality mechanical development, but one that isn’t in-house. There are a huge load of choices for individuals looking for dress watches with very much respected in-house developments yet this watch is for the purchaser who needs something a little extraordinary and my speculation is that an in-house development isn’t at the highest point of their list of things to get anyway.

The motivation for the Tiffany & Co. East West watches comes from an old “tote clock” from the 1940s which sat with an even dial this way. This arrangement permits you to put the watch down around your work area and use it as a clock, which I really did and discovered beguiling for the initial not many occasions. In all actuality, it never turned into something standard I did since the useful use these days is restricted. It added a component of old school refinement however. I can picture it in an old film where an apprehensive hero who is looking for a raise looks across to his scary manager who takes the watch off and puts it down on his office work area, gradually reclines on their seat and makes a finger pyramid with his hand.


The Tiffany & Co. East West Automatic watch has text perusing “Swiss Made” at 6 o’clock yet more conspicuous and applicable to its personality is the “New York” text under the brand’s name at 12 o’clock. I like that Tiffany & Co. are making an effort not to flee from their unmistakably American legacy and furthermore appropriately convey an enthusiastic demeanor that figures out how to be exquisite and unusual on the double. It’s a peculiar watch, a piece that I would hope to discover on the wrist of somebody like the creator Tom Wolfe or some cutting edge Jay Gatsby.

The $12,000 cost for the East West Automatic in gold will undoubtedly make a few perusers recoil. This is particularly evident when you understand that the East West isn’t actually flexible yet when compared to the most comparative Cartier Tank, the rose gold Anglaise, it’s both more affordable and essentially bigger. Indeed, the development isn’t on par generally, but on the other hand it’s better time and less aristocrat than the Cartier. And keeping in mind that it is anything but an immediate comparison for this gold model, the Hermes Cape Cod watch (once more, remember it includes the TGM produce development) in steel is $6,200 while the steel East West Automatic is $4,750. Indeed, the developments are not on par but rather that is a huge cost gap.

The above comparisons are intended to fill in as context with other generally comparative contributions from style/gems marks however this is a watch that one gets on the grounds that they went gaga for the plan, brand character, and extraordinary style and feel that says something regarding who they are. In the event that you love the watch, can bear the cost of the cost of $12,000 and aren’t nit-fussy about the development, at that point I wholeheartedly propose procuring it. tiffany.com

Necessary Data

>Brand: Tiffany & Co.

>Model: East West Automatic in Rose Gold

>Price: $12,000

>Size: 46.5mm tall X 27mm wide

>Would commentator actually wear it: Yes.

>Friend we’d recommend it to first: A collector who doesn’t disapprove of (or care about) the as a matter of fact excessive cost and is attached to the special plan and brand style.

>Best normal for watch: Quirky however exquisite dial coordinated with a really novel identity.

>Worst normal for watch: It’s a ton of cash for a watch that may not utilize a development comparable to competitors. Maybe a lot of cash for a watch that you truly should be in the state of mind to