Some brands get you. A few brands get me. What’s more, a few brands? Indeed, they simply get it. Setting up a USP is the need of any eventual financial backer in each new beginning up from here to Geneva. Doing it, then again, is an entirely unexpected kettle of fish. One brand that made it look simple is Urwerk. With the most recent Urwerk UR-111C TT, the pattern, and legend, continues.
Disruption (and its subordinates) is the most abused word in present day watchmaking. Each new brand under the sun guarantees that it’s going to disturb the business. It’s been a very long time since I’ve seen one succeed. What they regularly prevail in, is deceiving individuals who are, at the absolute best, on the edges of luxury watchmaking into getting one of their “disruptive” items. These alleged “game-changers” are frequently fueled by a quartz module, a modest Asian mechanical development, or if you’re fortunate, expectations and petitions. In the event that you at any point pondered what real disturbance seems as though, I welcome you to take a gander at Urwerk and its set of experiences, right back to 1997. You won’t be disappointed.
It especially required turning
Sure, the costs are stratospheric. Indeed, the cases are not by and large the most thoughtfully measured or molded. Also, definitely, the styling is possibly not the most “versatile” in the business. In any case, it DID turn it on its head at a time it very truly necessary turning. Current new companies need to discard the instruments of luxury while as yet asserting their items ought to be characterized as luxury things. Go figure. Urwerk never wasted time with wordy clarifications or sideways avocations for its reality. It just kicked down the front entryway of the set up request, brought down its calfskin pants, and mooned the whole industry.
Buns of steel
It’s been mooning from that point onward. I’m still not burnt out on its figurative buns of steel. The UR-111C TT finds a way into the current family perfectly. Initially dispatched in 2018 with two models (known as “Iron” and “Gunmetal”), a third model (the Black Cobra) joined the line-up in 2019. This emphasis is known as the TT, which represents Two Tone.
The UR-111C watches are essential for the brand’s “special projects” division, which strays from the “traditional” meandering hours show utilized by a large portion of the brand’s more well known products. Here we make some straight memories read-out, showed across three surprisingly discernible chambers. Given the wearing situation of the watch, the showcase — skewed at 30 degrees — is unfathomably neat. I could even peruse the time straightforwardly while composing this (and accordingly I think it is reasonable for bless this reference a model for the advanced world).
The UR-111C TT is restricted to only 25 pieces and valued at CHF 130,000 preceding expense. A programmed type with a hacking capacity, a force hold of 48 hours, and a working recurrence of 28,800vph forces this monster. A hopping hour complication complements the retrograde minutes chamber and the twin seconds wheels obvious through the window on the highest point of the watch. Surrounding this noteworthy development is a case that measures 42mm in width, 46mm long, and 15mm in thickness. It is water-safe (just) to 30 meters.
The new normal
All four UR-111 watches, with their simple to-understand shows (which feature a retrograde moment chamber) and compelling case developments, are ideal to take a gander at, however I think this one is maybe my top choice. The Black Cobra had a decent arrangement of fire about it with the brilliant red numbers, yet there is something certifiable about this model. It is by all accounts saying that this is not, at this point the future, yet rather, this is the now.
It is absolutely a fearless, held depiction of what we’re molded to see as a frantic idea. But I get the inclination it is attempting to standardize itself. Maybe for the business to push ahead and for the appearance of the conditions important to see the introduction of a new Urwerk, this is the thing that we need. We need to consider this to be the new ordinary. There’s no telling what’s coming straightaway. Get familiar with Urwerk and how the brand is attempting to reshape the scene of the business .