Since 1956 Rolex has been creating the Day-Date watch as their lead men’s model. The latest form of the Day-Date (likewise commonly alluded to as the “Rolex President”) is the Rolex Day-Date 40 reference 22823X arrangement that incorporates the 18ct yellow gold reference 228238, the 18ct Everose gold reference 228235, the 18ct white gold reference 228239, and the smooth bezel 950 platinum reference 228206. This aBlogtoWatch audit is of the 18ct white gold Rolex Day-Date 40 reference 228239BLRP with the blue hued dial. Notwithstanding the four valuable metal case materials, Rolex offers a compelling scope of dial tone and style choices, just as forms of the Day-Date 40 with differing levels of valuable stone decoration.

Early on in my profession investigating watches, I generally discovered the Rolex President to be a provoking watch to arrange. That is on the grounds that the Day-Date doesn’t find a way into any of the conventional classes of watches that we will in general consider. It isn’t basic and essential enough to be a customary dress watch, it isn’t worked for explicit proactive tasks despite the fact that it has the opposition of many game watches, and its plan isn’t motivated by a particular things that may place it in the classification of a craftsmanship or “design” watch. Notwithstanding its famous status and monstrous worldwide fame, what precisely is the Rolex Day-Date President?


I’ve come up with a two-section answer to that question and it is that the Rolex Day-Date is both the quintessential men’s adornments watch, and the quintessential manly gold watch. Each piece of the Rolex President topic is tied in with combining center horological utility with a status-communicating ostentatiousness that isn’t intended to be especially reckless or self-assured. Rolex appeared to hit on a plan that said “look at me” without saying “look too closely.” The outcome is an item that plainly says “I have cash and in any event perceive great taste, yet I’m likewise worried about long haul esteem and functionality.”

For quite a while the Rolex Day-Date and Datejust rode a comparative way close by each other as speaking to fundamentally the same as socioeconomics. You can peruse my drawn out audit on the Rolex Datejust 41 watch here . The Datejust is more affordable, not as of now created in all valuable metal, and has a somewhat more basic development. What initially made the Day-Date champion from the Datejust was the incorporation of a day of the week marker – with the day completely illuminated at the 12 o’clock hour position. My arrangement is that this element was initially proposed for dynamic money managers (men) who thought that it was valuable to realize the date as well as the current day of the week. This was particularly significant for individuals who had reoccurring commitments and would be consistently (and obviously) helped to remember what day of the week it was.

Over the years the significance of having the day and date on your wrist reduced – particularly as innovation put the date and schedule data all over. All things considered, Rolex is a “heritage” company and kept on delivering the Day-Date out of both propensity and commitment to keep this significant group of watches energetic and pertinent for extravagance watch buyers around the globe. The 1980s and 1990s were a significant time for Rolex and the Day-Date President (just as Datejust), as the brand encountered a high-point in its watches since they were utilized by individuals to communicate status as well as success.


The Day-Date watch procured the epithet “President,” which is the thing that it is regularly alluded to. This started from the way that few United States Presidents (among other world pioneers) wore Rolex Day-Date watches. One source alludes to a real Rolex notice from 1966 where Rolex itself depicts the Day-Date as “The President’s Watch.” At the time, US President Lyndon B. Johnson wore a Day-Date, and preceding that so did President Dwight Eisenhower. Our associate and Rolex antiquarian Jake Ehrlich examines the “Presidential history” of Rolex and the Day-Date watch here .

From the beginning the Rolex Day-Date was intended to be an effective consolidation between a practical game style watch and an esteemed men’s status thing. Utilization of the Oyster case was a piece of that – just as Rolex’s broadly reliable mechanical development. What truly benefits the Rolex Day-Date isn’t the way that Rolex has been creating it since 1956, yet rather that Rolex has kept on developing it since 1956. It’s implied that the most recent age Day-Date 40 is the best Rolex has ever produced.

For quite a while the Day-Date was a 36mm wide watch until Rolex presented the 41mm wide Day-Date II. This model wasn’t as refined/proportioned as a Rolex watch may somehow be, so Rolex chose to deliver the current model being the Day-Date 40. Presented in this age of models is a huge number of significant changes, quality overhauls, just as the presentation of Rolex’s most current age of in-house developments being the type 32XX arrangement. In particular, the Day-Date contains the Rolex type 3255 programmed “Superlative Chronometer” development. Precise to give or take two seconds out of each day, the development is given both COSC Chronometer confirmation and tried in-house by Rolex to meet extra quality and execution standards.

The development probably won’t be the prettiest on the planet (covered up by a screw-down caseback), yet it is all around made. Working at 4Hz, the 3255 has three days of intensity save and I discovered it to be incredibly solid. Complications incorporate the time with focal seconds, the date, and obviously the day of the week window with the completely illuminated day. Both of the schedule circles in a flash leap to their new position when the date changes at 12 PM. On the off chance that you needed to go up to a fancier extravagance watch, at that point you may be getting more complication and more hand-adornment on the development – yet you truly can’t find preferable execution over a Rolex 3255 (or other 32XX arrangement) mechanical movement.

On the wrist the current age Rolex Datejust 41 and Day-Date 40 have an alternate wearing encounter, despite the fact that I believe the watches to be close cousins. It’s imperative to review that every one of these watch families has a large group of accessible dials which can drastically change the character and wearing experience of the watch. This blue-dialed white gold Day-Date 40 is somewhat popular given its dial tone yet additionally exceptionally demonstrative of what a Rolex President is attempting to be. This dial highlights applied Roman numeral hour markers that have never been more complicated on a Rolex watch. That is since, supposing that you look carefully, the numerals themselves are delivered from a progression of little parts, which give the dial a general more generous and great feel. The non-lumed twirly doo style hour markers and hands are among the most “traditional” components on the watch, which now in their set of experiences have a welcoming institutional feel. The life expectancy of this assortment is longer than that of the vast majority who wear it – so deciding to wear a Rolex Day-Date 40 is an unmistakable message about your mood.

What message is that? The less notable a watch is (or the less outwardly intense), the more we can say that the wearer wears the watch. The more notable a watch is, the more we can say that the watch may be wearing the individual. On account of the Rolex brand as well as specifically the President model, this watch at any rate similarly wears you. That’s on the grounds that this watch family comes pre-stacked with such a lot of character and informing to a wide exhibit of individuals. In a ton of occasions that is an extremely sure thing since it implies extravagance watch purchasers get precisely what they wanted to be paying for – and that is prompt, positive acknowledgment when individuals see their timepiece.


In white gold the Day-Date has maybe its most careful character. It requires somebody realizing that the Rolex Day-Date model is just accessible in gold or platinum, and that the watch they are seeing is for sure a Rolex Day-Date. That implies two degrees of refinement are required all together for a spectator to completely “appreciate” what wearing this specific gold watch implies. In yellow or rose gold the circumstance is extraordinary and it is more clear you are wearing a gold watch. On the off chance that you like the possibility that your watch may be confused with “mere” steel and that solitary select complex individuals understand what you are wearing, at that point evaluate the white gold model without a doubt. In the event that you need to feel “safer” about your extravagance watch buy, at that point select an alternate shade of gold. Incidentally, given the combination of platinum with gold, the 18ct white gold form of the Day-Date 40 costs more than the yellow or Everose (Rolex’s own uncommon rose gold amalgam) models, obviously not exactly the platinum model. At the point when you handle the white gold President you promptly know it isn’t steel, given the metal’s strong weight.

On the wrist the Day-Date 40 wears comfortably, if not unassumingly. While the watch itself isn’t formally called the “President” the arm band style is authoritatively known as the “President bracelet” by Rolex. While on men’s watches the wristband isn’t accessible on watches outside of the Day-Date 40 assortment, Rolex did as of late present this arm band for some women’s Datejust models. Accordingly, it is conceivable that Rolex will present the President-style arm band for men’s Datejust models later on. The arm band includes a three-interface plan with vigorously adjusted connections. The cleaned focus interface with brushed external connections is a mark Rolex look which adds a specialized appeal to the plan that shields it from looking excessively sparkling or lustrous. This shine on decreasing visual light appearance in the wristband is then diverged from the fluted white gold bezel that is tied in with playing with the light. Extra intelligent regions on the dial further play with the light, making the Day-Date 40 an unmistakable bother for those pulled in to glossy objects.

One of the most splendid things about the most present day adaptation of the President arm band is the manner by which the connections are shielded from mileage. Rolex incorporates little white-shaded fired “straws” (as I call them), which go about as support tubes between the connection screw bar and the connections themselves. This is intended to secure against mileage between the screws and the gold (or platinum) joins. Rolex wear tests its wristbands utilizing robots and has established that the utilization of these little clay tubes considerably builds the life expectancy of the arm bands. One little complaint about the President arm band is the deployant clasp. Rolex made a decent showing of concealing most the of the instrument, yet for little wrists like mine the unbending inside structure of the deployant eliminates from the generally very perfectly sized nature of the President wristband on the wrist. Only an interesting point on the off chance that you have more modest wrists like mine, as this is something minor, yet eliminates a couple of focuses from this generally near amazing watch collection.


Rolex sizes the Day-Date 40 (as the name recommends) at 40mm wide and about 12mm thick. The arm band is an odd 21mm wide and tightens somewhat in a rich manner. Put-togetherness are incredible with the Day-Date 40 additionally being the primary Rolex assortment to profit by more current case creation that prompts better by and large quality, resistances, and wrapping up. Watches like this effectively permit even undeveloped watch darlings to like that despite the fact that there might be more costly wristwatches out there, nobody beats Rolex in generally completing and introductory quality (as I would see it). The Oyster-style case has a screw-down crown, caseback, and is water-impervious to 100m. Over the dial is a level sapphire precious stone with AR covering on the underside. Components, for example, the rehashing “Rolex” name carved into the inward metal rib ring around the dial make the watch hard to duplicate. No company other than Rolex has needed to accomplish such a great deal to their watches to keep them from being anything but difficult to reproduce by the multi-billion dollar criminal phony watch exchange. While I’ve seen a far cry in phony watch quality, nothing even comes near the genuine thing.

Why do you need an all-gold watch? Since you can, obviously. The whole purpose of the Rolex Day-Date 40 is to offer as comfortable and as lofty an item as conceivable in an all-gold bundle. On occasion the center plan of the Rolex President shows up dated… and that is on the grounds that the plan is dated. As far as I might be concerned, on certain days that is actually what I need, and on different days I wish to wear something a touch all the more by and by expressive. Watch authorities regularly don’t incorporate models like Rolex Datejusts or Day-Dates in their assortment. Some portion of that is on the grounds that, as I said over, the Day-Date doesn’t fit into any of the conventional watch classes, and regularly on the grounds that the watch is viewed as a “easy choice.” You don’t truly need to look through difficult to find out about the Day-Date or to understand what it is. From various perspectives the Rolex Day-Date 40 is only your quintessential men’s “I made it watch.” eventually in history for watch geeks, that honor went to a gold Rolex Daytona – yet I truly think the Day-Date 40 is the better extravagance articulation watch for men.

The reference 228239 Day-Date 40 in 18ct white gold truly developed on me despite the fact that I’m a sorry white gold watch fellow. I would even now incline toward the yellow gold model for my cash – however I’m happy that I had the option to try out the white gold model. I tried this specific piece from Eleven James , which is an extravagance watch rental company that (as an update to this article) really may presently don’t be good to go as of now. The idea was sound however; for a little portion of the retail cost of a fresh out of the plastic new watch you can wear something like a Rolex Day-Date 40 “President” for enough time to know whether it is appropriate for you. As far as I might be concerned, it was a superb method to perceive how I felt about a white gold Day-Date 40 (and I like it more than I suspected I would).

With a gold case, arm band, hands, and hour markers, the Rolex Day-Date 40 President isn’t simply the quintessential men’s gold watch, yet it is additionally amusingly a worth chief. Truly, you can get less expensive every single gold watch, however none that are close to as pleasant. All the more in this way, regardless of whether you spend more cash on all-gold watches from brands, for example, Audemars Piguet or Patek Philippe, you aren’t fundamentally improving watch using any and all means. That implies for the generally $35,000 USD retail value (normal) of a Rolex Day-Date 40 you are really getting a somewhat decent worth (moderately talking, obviously). On the off chance that you don’t like the President, you will in any event regard it. What’s more, in the event that you don’t like it from the get-go in your watch gathering profession (as I didn’t), you possess a lot of energy for the Rolex Day-Date to develop on you. Retail cost for the Rolex Day-Date 40 reference 228239BLRP in 18ct white gold as assessed here is $37,550 USD. rolex.com

Necessary Data

>Brand: Rolex

>Model: Day-Date 40 reference 228239BLRP

>Price: $37,550 USD

>Size: 40mm wide

>When analyst would by and by wear it: As a reasonable spoken extravagance superficial point of interest that likewise turns out to be a truly competent timepiece.

>Friend we’d recommend it to first: Anyone needing only one super-satisfactory extravagance watch to withstand all occasions.

>Best normal for watch: Rolex continues to make the President… more Presidential after some time. Such countless subtleties proposed to make the watch solid, comfortable, dependable, precise, and exemplary it is hard not to live the assortment and the brand behind it. Loads of visual assortment in the reach – yet all are solely in costly metals.

>Worst normal for watch: Some Day-Date styles aren’t the most readable Rolex watches around. Not every person needs the colossal character that comes with wearing a “Rolex President.” Style is dated – it simply depends whether you like dated-looking watches.

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