It’s not regular that you will go to China for an event. But with regards to truly extraordinary events it requests a coordinating area. What’s more, this is by and large how Longines helped their 185th birthday celebration and the authority dispatch of their new Record Collection. With Asia being the main market for Longines. It wasn’t an amazement to see them praise the Longines 185th commemoration in the core of Beijing. So a week ago we travelled across the globe for an elite festival in quite possibly the most fascinating areas in the world.
Longines 185th commemoration in Beijing
Just outside of the illegal city, Longines set up a gathering area in the patio of Taimiao which is the Imperial Ancestral Temple. During the Ming and Qing Dynasties sacrificial services have been held here. Strolling through the doors is now amazing and simply a secret of what’s coming for the night. Soon after our appearance the introductions start. Numerous unique visitors are presented, and welcomed in front of an audience with Walter von Känel, leader of Longines ( read our meeting with him here ), before the introduction of the fresh out of the plastic new Record Collection which is in plain view on a few areas at the event.
Zhao Liying, new Longines Brand Ambassador
Last a piece of the dramatic show is the presentation of the new Longines Brand Ambassador Zhao Liying. This profoundly skilled entertainer with an amazing profession in the Chinese media outlet is positioned fourth in the Forbes’ 2017 . She joins a generally amazing and worldwide circle of from all around the globe.
During a meeting with Walter von Känel we discussed the creation of watches and the value scope of the brand. Fascinating that they keep up their concentration in the reasonable value range which is generally between 1.500~3.000 euro for most watches in their assortment. Something they did previously and what they will do later on where numerous different brands decide to do something else. Taking a gander at their assortment Longines delivers just 20~25 % quartz watches which clarifies that their emphasis is on mechanical movements.
Longines Record Collection ‘COSC’
With the new they added mechanical watches that come with a COSC “chronometer” testament. In short this ensures exactness inside – 4/+6 every day. As Longines doesn’t make their own developments their watches are fitted with ETA developments. As Walter von Känel clarified ‘We don’t sell types, we sell watches’. For this assortment the developments have been altered with a single-gem silicon balance twisting. This has been accomplished for added exactness and is only made for Longines. Thus these developments are unaffected by standard temperature varieties, attractive fields and environmental pressure.
Attention shifts from the impermanent party area on the square to the Imperial Ancestral Temple. Here the Longines 185th Anniversary Exhibition has been set up. In short it’s an accolade for the brands history and has a few things in plain view which came straightforwardly from the Longines Museum in Saint-Imier. We’ve visited the Longines Museum recently and for those keen on the brands history it’s absolutely worth a visit. It shows a huge assortment of watches and accomplishments throughout the entire existence of the brand. For more data about the exhibition hall and the opening times follow .
Also during the occasion the book ‘Longines Through Time’ has been presented. A noteworthy and substantial end table book covering the development and story of the brand. Being a confirmation of the Longines watchmaking custom and legacy. Which isn’t restricted to simply making observes yet the way of thinking for moving toward time as an idea and dominating it.
Big on account of Longines for the welcome and special experience.