Last week we joined A. Lange & Söhne for the kickoff of their new boutique in the focal point of Dresden. Located close to the watch capital of Germany you generally pass by this beautiful spot with its rich history and design excellence. In addition to the fact that it was the day of the opening, they also dispatched their new Datograph Up/Down Lumen.
The recently fabricate area was the home of court gem dealer Moritz Elimeyer in the removed past. Probably the best foundation in Dresden and now it fills in as the new home for A. Lange & Söhne. Albeit the actual structure has been reconstructed it holds the rich subtleties of the past. Something that is regularly disposed of because of expenses and present day design. Notwithstanding, they figured out how to reestablish unique enhancements in present day materials for support purposes. What’s more, by doing so the visual viewpoint is ensured for times to come.
Shortly after our appearance, we are welcomed at the passage of the boutique which is halfway covered up between tents. Prepared for the authority second while appreciating a glass of champagne. After the lace cutting, the boutique is formally opened and fit to be investigated interestingly by exceptional visitors and media partners.
First of all the new boutique is a lot greater compared to the past one which was first opened in 2007. With its U-shape you enter in the middle and can either go left or right. In different displays in the boutique there is a choice of watches in plain view. Each space of the boutique full-fills a particular job. From clarifying about the brand and it’s history to watchmaking, counseling and obviously deals talks.
On the left half of the boutique, there is a huge showcase divider with many little 3D shapes which address the pieces of a development. On the opposite side, there is a wall that shows the historical backdrop of the brand. A few significant crossroads throughout the entire existence of A. Lange & Söhne are addressed in clear ways.
Moving across the boutique there is a parlor territory with a watchmaker seat. During the opening, there was a watchmaker etching the eye-getting and regular equilibrium cockerel. We’ve had the delight of visiting the workshops before and it remains noteworthy to see each time once more. Gradually making the botanical plan by hand utilizing a magnifying instrument and tools.
New Boutique Design
New to the A. Lange & Söhne corporate style is the execution of some more tone and the utilization of examples. One shading that is fused is the shade of nickel silver which is utilized in each development. Adding these unpretentious subtleties makes an environment that feels hotter and is more lively. In any case, the ordinary dark remaining parts as their principle tone and shows through the 176 square meter boutique.
After the authority opening, we also saw the introduction of the new Datograph Up/Down Lumen which was divulged at 14:00 sharp. Just opposite the passage the XXL show form of the watch was introduced. We previously had the chance to see it in the metal and detailed about it a week ago with live photos. Again we had the chance to see the watch in the (valuable) metal.
Shortly after the authority opening reached an end. Many on account of A. Lange & Söhne for the greeting and their cordiality. For more information make a point to visit the authority site .