Sitting opposite Kay Jaeger in the entryway of the Hyperion Hotel in Basel has been one of the features of brand gatherings for my exploring group at Skolorr this year.
In difference to all the pageantry and condition of watch fairs… to all the enormous names competing for attention with ginormous corners and ten-foot-tall logos… to all the buzzing about dirtying the atmosphere… requiring an hour to sit and chat with one of the business’ most passionate brand proprietors was a welcome rest. Also, illogically, likely the most eyebrow-raising experience hence far.
Kay isn’t a watchmaker. He is a watch sweetheart, turned brand creator. You can judge by his family name he is one portion of the craftsman watchmaker Jaeger & Benzinger. His sidekick is Jochen Benzinger, the man in the primary picture. An expert skilled worker fit for touching antique motor transforming machines into life, Jochen is intimately familiar with the brand’s enormous assortment of antiquated tooling – tooling that empowers the brand to deliver ageless, exemplary pieces through conventional, nearly failed to remember methods.
One of such techniques is the popular Breguet ice finish, originated by in all honesty Abraham-Louis Breguet himself in the late eighteenth century, subsequently the name. Jaeger & Benzinger is one of just a modest bunch of watchmakers alive who can offer Breguet iced dials, outside of Breguet. MB&F has utilized it in the LM101 Frost. Obviously, you will respect them from a portion of the J&B dials in silver sterling.
Yes, silver real. However, that’s not the stunt. The one on top of it that will knock your socks off is that these pieces are famously reasonable. For what is a carefully hand-made piece, you may hope to pay five figures without any problem. On account of Jaeger & Benzinger watches, the costs start at a faltering €3,400.
Even more astonishing is the degree of personalisation you can get for that sort of money. You may definitely realize that in this value portion, most brands are basically producing Asian-sourced, cutout industrialized items to accomplish gigantic edges. No judgment here. Unexpectedly, with Jaeger & Benzinger, every client is urged to grant their character onto the watch, by picking text styles, completes, tones, patterns, and hands from a choice of stock components, also lashes, and their innumerable leather alternatives. This degree of client contribution is uncommon. It is more uncommon still at this cost point.
But stand by: There’s additional…
If you’ve at any point longed for seeing your watch come to life, you won’t be disillusioned. Jaeger and Benzinger offer customers the opportunity to visit their premises and witness their watch being made. This straightforwardness is uncommon yet a particularly great thought when the legitimacy is there.
So where does this credibility come from? What is it that qualifies Jaeger & Benzinger to make your latest extravagance watch? A long time, and years, and years, of involvement, that’s what.
Jochen Benzinger is a profoundly respected expert etcher from Germany, known for the remarkable accuracy of his work. Commitment to the art has left him with a scope of capacities, including skeletonising and motor turning (a.k.a. guilloché), notwithstanding the etching abilities for which he is generally pursued. His gifts are popular and have been utilized by numerous different brands, most strikingly (without being limited by exacting secrecy like some other top names) IWC, Chronoswiss, Fabergé, Glashütte Original. He even operates his eponymous image with costs twofold and past that of Jaeger & Benzinger’s. But notwithstanding this, there is a famous modesty to the man and his work for Jaeger & Benzinger.
Fully skeletonised and intensely engraved developments aren’t by and large “soft”’ on the eyes, they request sophistication and fine insight regarding watches to appreciate. Despite the fact that not as everybody would prefer, one would perceive that they are perpetually rich. Jaeger & Benzinger have decided to complete the development utilizing a customary East German watchmaking strategy – the three-quarter plate – a sort of “delicacy” in high watchmaking. It is patently clear to an eye with even a tiny smidgen of preparing that Jochen’s work is the consequence of many years of training, and is rejuvenated by his hands, however not an independent machine.
There are some really fascinating recordings of the man at work, spread around his and different sites that merit watching to figure out the broadness of his experience.
So with all that said, and an attention to the five-figure aggregates his work can command when marked in an unexpected way, how could it be conceivable that Jaeger & Benzinger watches retail at under €5,000?
The truth is, they shouldn’t. Kay presumably realizes that as well. The nature of the work, in actuality, is really shocking. In any case, this is a task of enthusiasm. This is the child of two companions, who began this little autonomous brand to make watches they enjoyed, on their footing, for individuals who appreciated the plan and craftsmanship put into their creation however didn’t have the colossal financial plans a portion of Jochen’s more elaborate work would demand.
Realistically, the measure of time that goes into the creation and customisation of the Jaeger & Benzinger watches ought to be not as much as what Jochen would spend on his own mark, or on agreements for significant industry players. However, I can’t fathom how that could be, for the way that the degree of care and attention needed by every one of these watches is the equivalent. The nature of what you get is the equivalent. The plans are intentionally downsized to give a section highlight genuine distinctive products that were already non-existent (or as great as).
Remember the various personalisation choices we referenced previously? Kay invests heavily in such abilities and vigorously spreads the word about them for customers. I used to run a free brand myself. I know the mechanics and financial aspects behind it. Everything I can say is, it would cost multiple times over for this degree of custom-work somewhere else, if at all possible.
Even the bundling for Jaeger & Benzinger is only created and separately hand-made by craftsmans in Germany, and really dissimilar to some other. Who says an extravagance watch should come in an immense box that occupies room to store and can’t be utilized for something else? J&B’s inward case is basically a long leather travel wallet so you can keep the watch flat, and slip it in any pack or gear without object. I can convey a couple of them in my pack, which is route sleeker than the mass from a watch roll. This case is totally hand-sewed and tanned and is itself a piece of lovely fine leather products. A German expert restorer of antique books makes the external watch box. He utilizes the exact extremely old machine and strategies for reestablishing book covers to fabricate this external box. However, grieved, nothing unless there are other options is available to be purchased. Not without a J&B watch.
And that’s the key. Jaeger & Benzinger have planned watches that give their wearer admittance to a degree of craftsmanship that would beforehand have been held for a madly costly, fundamentally exhausted work of art. By restraining the ostentation, and raising the wearability and availability, Kay Jaeger and Jochen Benzinger are making the ways for an alternate sort of watchmaking, and opening the eyes of the following generation.
For absolutely that reason, group Skolorr was captivated, in the midst of the business ballyhoo and hoo-ha.
There are heaps of motivations to purchase an alternate sort of watch. In the event that you love tough apparatus watches, or conspicuous brand names, or notorious models for instance, decisions proliferate. On the off chance that you are after tactful extravagance addressing outstanding imaginativeness that empowers you to transcend the name and game, there can be not many better alternatives accessible to you.
More information on Jaeger & Benzinger .