There is certainly not a solitary family without at any rate one Prim watch, or so says a well-known adage from former Czechoslovakia.
We all live in various corners of the world. We as a whole communicate in various dialects. Also, we absolutely all have our nearby saints and legends. I’m not simply talking about individuals. Frequently, there are nearby brands that nobody 200 meters past the line of the nation care about. Yet, inside those boundaries, such brands come to mind quicker than any world giant.
There are 10.5 million individuals living in the Czech Republic and 5.5 million individuals living in Slovakia. The two nations used to be joined as Czechoslovakia (until 1960) or as the Czechoslovak Socialist Republic (CSSR) until the mid ’90s when they isolated and set up themselves as free nations. Czechoslovakia was a satellite state of the Soviet Union and governed by communists. If not for communism, Prim most likely could never have been conceived and arrived at such a religion nearby status. I wager you that locally, more individuals know Prim than a brand as internationally perceived as, for example, Seiko.
Let’s fabricate a watch factory
Prim was established the same year as my dad was conceived, in 1949 — one year after French YEMA (another of my #1 brands) was established. At that time, just seven nations on the planet could create watches — Switzerland, Germany, the US, France, Great Britain, the Soviet Union, and Japan. Choosing to assemble a watch processing plant in Czechoslovakia in the middle of no place and with no watchmaking legacy was really insane. A mission impossible. Or then again so it might have seemed. Be that as it may, not for extremely cost-mindful socialists.
Five long stretches of prototyping
The 700 page thick reference book (without a doubt) on Prim watches composed by Anton Hovorka says that “the normal life expectancy of a watch was around 15 years back in the fifties.” Czechoslovakia required 250,000 new watches a year and having the option to deliver them inside its boundaries would bring a great deal of reserve funds for the state coffers. A little country in the core of Europe with zero involvement with watchmaking just required five years to assemble its first watch. Sequential creation began three years after the fact in 1957. The moment there was sufficient stock volume, deals formally began on April 1st, 1958.
Inspiration for the first in-house type 50 was the French movement Lip R25-3. The specialized team visited GUB Glashütte in Germany and a couple of different manufacturers in the Soviet Union. The primary models were made on all inclusive machines. These were a long way from the extraordinary machinery needed for fine watchmaking. It took engineers a long time to create unique materials and to get nearby creation of movement parts in neighborhood factories.
The first Prim watch at any point made was called Prim Spartak. Inside a couple of years, creation developed to more than 100,000 watches each year. In the mid ’70s, Prim created almost a large portion of a million watches and checks in-house. Shockingly comprehensive files list around 800 distinctive manual watch plans somewhere in the range of 1958 and 1994.
The book on the historical backdrop of Prim additionally documents watch models. These incorporate a force hold model or the brand’s own special quartz movement. In 1989, the time of the Velvet Revolution in Czechoslovakia and the fall of the Communist one-party rule, Prim was all the while creating 300,000 watches every year. A couple of years after the fact, in 1994, simply a year in the wake of forming two autonomous republics, creation dropped to 20,000 watches every year. By that point, Prim’s destiny was everything except sealed.
Back to form
You can just imagine how opening the lines and the market affected a nearby maker. Wearing Prim was not cool anymore. Wild privatization of the two companies behind Prim’s creation additionally brought long-standing lawsuits in regards to the Prim trademark. The creation site, notwithstanding, has never been moved. It is as yet situated in Nove Město nad Metují in the Czech Republic. Twenty years after the Velvet unrest, individuals remembered the nearby watch brand and became energized by mechanical watches once more. Creation was modernized gratitude to extensive investment from a private financial backer. Today, Prim delivers primarily manual or automatic mechanical watches. Astoundingly, the brand now offers
Smaller creation volumes
Today Prim spotlights on fine pieces in smaller creation volumes. “We make around 650 mechanical watches a year,” says Prim PR manager, Adéla Dittmannová. “We are one of only a handful few manufactures on the planet that can create almost all the parts important for a mechanical piece — watch case included,” says Adéla proudly.
After a more profound investigation, I discovered that Swiss sub-workers for hire supply under 10 sections from the in general 130 sections in their movements. In the event that conceivable, Prim consistently attempts to locate a neighborhood maker first. For premium cowhide ties Prim didn’t connect with Italy, yet rather a neighborhood leatherworks manufacturer, . The Czech premium calfskin they fit on their best watches is of magnificent quality.
Like many brands, Prim likewise re-made a couple of its notable models. The Prim Spartak, Orlik, and Diplomat are generally consistent with their vintage ancestors. Costs arriving at 2,500 or 3,500 Euros propose that Prim has a beautiful financially sound customer base. Much more so on the off chance that you understand that its carefully limited releases —, for example, the as of late included Prim Aviatik —go for over €5,000 and don’t battle to sell out. Prim certainly needs to make a for unfamiliar purchasers. That would be a fundamental advance for the brand to begin contacting a worldwide crowd. That is something I trust Prim could accomplish. Indeed, even in this climate…
What I like about Prim is its openness. For local people, in any event, from what I know. You can orchestrate a visit to the central command and creation site too. A year ago, I visited with my significant other. Prim took us on a three-hour private visit through the production line. We were shown all phases of the creation cycle. The straightforwardness was truly invigorating. We could ask anything we desired to know and the business chief Ales Vernar calmly reacted. We were shocked to see a lot of 50-or 60-year-old instruments close by best in class machinery. “The degree of value that some of these devices give is sometimes indispensable,” says Aleš.
All cases for Prim watches are manufactured inside the factory by chip machining innovation. This method takes into account enormous adaptability. Prim cycles an assortment of materials from tempered steel, to valuable metals like damascene steel or titanium.
All last completing is finished by hand. Outwardly, the most intriguing piece of the visit was the dial creation. To see the extraordinary layered cushion printing live was fulfilling. As the well established saying that one look is worth a lot more than 1,000 words goes, I invite you to flip through the images we took all through our Prim Manufacture tour.
For more information about Prim Manufacture you can visit . You can likewise anticipate seeing a hands-on audit of their last discharge, the , on Fratello. A limited-release of 100 bits of an irregular “one-hander” honoring the principal Czechoslovak president Tomáš Garrigue Masaryk.
Machine STAR SR-10 for movement parts creation make the smallest elements in size of 0.8mm.
Exhibit, in a real sense. Demonstration of various cases, case backs or customized customisations.
Unique machine with a gun head has connected multiple devices for different use.
Creation measure bit by bit.
Cushion printing for printing dials. One tone, one shot.
Multicolor dial print is compiled of more printing layers. You can see traveling the dial type from master utilizing a cushion.
Extraordinary devise KIRA for case-back etching.
Some of unbelievable Prim plans.
Unique PRIM logotype.
Model of a watch with a force save.
Prim additionally remodels old watches .