Rolex has a rich history of advertising worked for quite a long time. The brand has delivered probably the most remarkable ads at any point created by a watch brand. In this recurring arrangement, we take a gander at the most famous ads Rolex has created over the years.
One of the most exciting and fun things to do when diving into the historical backdrop of a watch brand is to take a gander at their advertising. Rolex has always been a brand that has created probably the most remarkable ads in the industry, not least because they are associated with outstanding achievements and famous individuals. A portion of the advertisements are sharp, some of them are provocative, and some are honored with an amazing comical inclination. All of them address a certain time, and all of them have this typically confident Rolex manner of speaking. For this development to our first Rolex ads article , we have chosen a rundown of five more Rolex ads that stand out for several distinctive reasons.
1. Rolex Day-Date, The Presidents’ Watch?
Let’s start the rundown off with a famous Rolex ad. This ad utilizes the famous red telephone to indicate that the subject of this image is a president, who happens to be wearing the Rolex Day-Date “President.” Well, “a” president can just mean either the American or Russian president because the red telephone addresses the Moscow-Washington hotline. The ad is from 1966, so it’s very easy to sort out that Rolex is referencing American President Lyndon B. Johnson, who was known to wear a gold Rolex Day-Date “President” along with several other fine watches during his time in office. His Russian counterpart at the time was Leonid Brezhnev and he was known to wear Russian Raketa watches. This is the reason it’s just logical that Rolex is referencing President Johnson in the ad.
The ad is relatively basic and that gives it its high notorious value. In any case, it doesn’t particularly overflow the Rolex class we’re used to from the brand’s ads. Fun fact is that the red telephone was not an immediate telephone line and red telephones were never utilized in the two offices. The main implementation utilized Teletype hardware which was replaced by fax machines in 1986 and since 2008 the hotline has been a safe computer link that exchanges messages by email. So the red telephone is an amazing marketing instrument that never really existed, yet it helps Rolex bring more capacity to the Day-Date President.
The ad appears to be completely okay, yet there is one thing I want to point out, and that’s the hand of the president holding the telephone. It’s certainly not a representation of the hand of President Johnson as he was 57 years old when the hotline was established. And the hand doesn’t resemble the hand of a man that age. It appears to be more similar to the very much prepped hand of a hand model aged somewhere close to 30 – 40 years old, which makes it a smidgen more unbelievable as the hand of an actual president overall. It’s a small however significant detail in an otherwise notorious ad.
2. Rolex, For A Lack Of Style?
My first reaction to this ad was ‘Why would you do this?’. There is a ton to take in when you start looking nearer at this beast Rolex created in 1964. The overall style of the ad is shocking. A big black rectangle feels like a black opening or even a misprint. The watch is pressed in the middle of two bits of text which is totally unnecessary. They might have easily chosen to place the Submariner above the content and create a superior layout without losing anything of the impact Rolex was aiming for with the message.
A message that shocks me, frankly. For what reason would Rolex as an extravagance brand reference cheaper underwater watches? It always looks somewhat odd that an extravagance brand would not utilize its force in an add yet wants to reference a more affordable alternative. An alternative that is multiple times cheaper than the Submariner. Put this in today’s setting, and Rolex is stating you have the alternative of buying a 1.875 Euro diver’s watch or the 7,500 Euro Rolex Submariner. We as a whole know that’s an odd comparison in today’s age, yet I surmise that the message was not exactly as strang back in 1964.
The text around the Submariner explains the incredible features and achievements of the watch. It would have made significantly more sense to utilize imagery to back up all the claims Rolex is making to make the argument much more grounded actually to buy the Rolex instead of the cheaper alternative. And it would have created something better to take a gander at because, in my opinion, this is probably the most noticeably terrible Rolex ad I have seen to this day.
3. Rolex Chronology In One Ad Without A Watch
This is actually perhaps the most famous ads that Rolex at any point made. The image of the tough seaman and invites you to read the story underneath to understand why Rolex has featured the man prominently in their ad. Although this ad is famous, it’s also remarkable for the basic fact that it is one of only a handful few Rolex ads in history that doesn’t feature a watch prominently in the ad. The ad is from 1966 and alludes back to 1926 when Rolex made the primary waterproof wrist chronometer. The image relates to the ‘seagoing man’ that may have imagined that Rolex invented the watch only for him.
When you start reading the content, you before long find out that Rolex is referencing the past because it has been the basis for developing another watch for seagoing men. It is somewhat confusing because the content is speaking about numerous Rolex inventions from various minutes as expected, so I had to read twice to understand what they were after while creating this ad.
After reading multiple times, it became clear to me. The central theme is ‘accuracy’ and what Rolex inventions have added to this goal. To achieve the most significant level of accuracy, Rolex initially created the Oyster case in 1926. After that, in 1931 Rolex invented the main automatic development with the creation of the Perpetual rotor. Lastly, Rolex improved the clam case until it was able to be taken to a profundity of 660 feet and the Geneva watchmakers integrated a rotating bezel to monitor elapsed time when diving. The ‘new’ watch the brand is referring to in the ad is the legendary Rolex Submariner; a watch worked for seagoing men.
Overall I think the content is somewhat confusing if you’re not up to speed on all things Rolex. This might have easily been avoided if the years were referenced when the inventions were introduced. Secondly, we as a whole realize that the Submariner was introduced as a diver’s watch so referring to captains, helmsmen, and navigators of the America Cup reads like a completely unique story. Not a bad one, but rather an alternate one nonetheless. What we end up with is quite possibly the most notable Rolex ads out there, without showing a Rolex and telling an alternate story of the Rolex Submariner. A real pearl in all its irregularity, in the event that you ask me.
4. Rolex Publishing Releases The Swiss Inquisition
Another famous Rolex ad or would it be a good idea for us to say a chapter of a book? The one-page ad from 1970 reads like an appropriate story like many of the Rolex ads around then. I like it a ton however let’s be straightforward; it’s an incredible task to feel free to read the entire thing when you are flipping through a magazine. This isn’t only a basic ad anymore. And when you start reading, you realize that the story is associated with the title and the image, and is attempting to explain how Rolex watches are tried to become Chronometer ensured. The pleasant thing is that Rolex decided to have the story composed like a tale of espionage to depict the degree of thorough testing each Rolex watch has to endure.
That is, until halfway through the story when the testing transitions into describing the creation cycle. From that point on the content is all over the place. The creation interaction gets followed up by the letter of a Rolex client. Then Rolex chooses to take a left turn and notice famous fireman Red Adair and brags about all the world leaders hanging on the wall at the Geneva headquarters to end things with the tagline “Each Rolex earns the acknowledgment it enjoys.” An adage that gets repeated underneath with the addition of, “You know the feeling,” and, frankly, I’m not certain what that should mean. Does it allude to Rolex proprietors? Does it allude to readers in general? It’s not satisfactory to me.
Lastly, we have to make reference to the man in the photograph who has become the face of the Swiss Inquisition. He doesn’t seem as though the kind of fellow that would hand out a chronometer certification in the event that it wasn’t legitimately earned. He looks irritable, exacting, and like somebody who takes his work genuinely. And I can just applaud that because exactness is vital for mechanical watches. It makes me keep thinking about whether he was cast for the ad or was an actual representative of the Official Swiss Institute For Chronometer Tests. And in the event that he had to live with the infamous title as head of the Swiss Inquisition… I surmise we’ll never know.
5. At the point when A Rolex Model Becomes A Bond Girl
The reason this ad attracted my attention is because of the image of the Lady-Datejust with the rose behind it. I’m wondering what Rolex had in mind when they placed the rose behind the watch? Obviously not. The middle focal point of the ad is the beautiful woman rising out of the water like Ursula Andress in the Bond film Dr. No. The famous scene from Dr. No might have easily inspired the ad, and it looks stunning. The folks at posted about the ad as well and uncovered that the young lady in the image is actually Jill Saint John, who proceeded to become a Bond Girl in 1971’s Diamonds Are Forever.
So reality could be that Rolex wanted to create a Bond-inspired ad and Albert R. Broccoli was so dazzled by Jill Saint John’s beauty that he recruited her as a Bond Girl. Yet, it’s not where the story closes because in 1974, after Saint John had become famous, Rolex ran a two-page full-shading rendition of the same ad however with a more elaborate book about the Lady-Datejust that really is elegantly composed and has some genuine appeal to women.
And that’s the big inquiry with this ad above. With a solid spotlight on Jill Saint John, this ought to be an ad targeted to ladies, yet you could debate whether Rolex has done that effectively. Another thing that sprung up in my head is, “What in the event that we changed the situation around and made it an ad about dinner and mentioning scuba diving.” It would not have the impact this ad has had throughout the long term. You could address whether an ad like this would be conceivable today yet back in multiple times were unique, and because of that, we have this notable ad to enjoy.
Which brings us to the furthest limit of our second rundown of remarkable Rolex ads. We trust you appreciate reading about the ads as much as we prefer to find the strange and extraordinary details in them. Part 3 is on its way one week from now, and part 4 is already in the works.
More information about Rolex on their .
*Most images were taken from . Others were grabbed via Pinterest.